Airlines use the summer to do their holiday homework and clear instructionsimprove the in-flight experience. Some operators require a public connection for this, e.g swiss which today offers free Wi-Fi for all long-haul classes. For other companies, the scope for improvement is more reasonableIFE (In-Flight Entertainment), an entertainment system. Recently it happened with Air France, which has just revealed new content. This route is also chosen by British Airways, which announced on August 1 twice the content available through the entertainment system. However, the British company did not expand its catalog so suddenly… This development took place for several months, more precisely from the beginning of 2023. Still, BA offers over 50 new releases, including Paint, Love Again and The Covenant, and boasts exclusive content thanks to formed a partnership with Paramount+ (Rabbit Hole: The Algorithms of Control, The Flatshare and Grease: Rise of The Pink Ladies). When it comes to cult sagas, we can mention all of Harry Potter, Indiana Jones and even Mission Impossible.
” We know how important it is to provide our customers with a variety of entertainment during their travels, and it’s one of the things they look forward to most when traveling with us.” assures Calum Laming, Chief Customer Officer, British Airways. We’ve partnered with great brands like Paramount+ and even created a channel dedicated to original British films. Whether it’s the latest blockbuster movie or the latest podcast, there’s something for everyone flying this summerCalum Laming promises.
Air Canada joins Apple TV+.
British Airways passengers won’t be the only ones to see their journey enhanced with more entertainment. Air Canada also invested, with partnership, this time finished with Apple TV+. Until then, only American Airlines had such content. With over 2500 hours movies, TV series and other audio content, Air Canada also expects to have doubled its catalog compared to last year. In addition, Air Canada offers a service live television with channels in French and English, since last November. A window to the land that will be especially appreciated by business travelers, sports fans who will have to take a long flight in the middle of crucial matches…
“We are constantly evaluating opportunities to improve in-flight entertainment by adding the latest and exclusive content to delight our customers.”, says John Moody, General Manager of Product Design. “We look forward to welcoming our customers on board and seeing them watch their favorite Apple TV+ series or discover the latest crowd favorites in-flight. This new partnership with Apple will increase our in-flight entertainment content by over 95% compared to last year. Until 2023 we hope to offer even more entertainment at the end“, he predicts.
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