In the last two years, influence strategies have undergone a rather disappointing evolution, especially compared to those that focus on the flagship values of technology. The patience and conviction of investors were therefore severely tested. Some have therefore questioned whether this type of investment, in addition to its sustainability benefits, is able to deliver on its promises in terms of returns.
Although consumers today seem more concerned with their purchasing power than the planet, the issue of global warming and environmental protection is not going away. The extreme events of recent months remind us that action is urgently needed, and without an effective response, these difficulties will only get worse.
Le Temps publishes columns written by members of the editorial staff or outsiders, but also opinions and columns suggested or requested by celebrities. These texts reflect the point of view of their authors. They do not in any way represent the position of the media.
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“Pop culture maven. Analyst. Writer. Wannabe food evangelist. Organizer. Friendly internet lover. Incurable troublemaker. Entrepreneur.”
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