Impact investing: the complex management of short-term expectations

In the last two years, influence strategies have undergone a rather disappointing evolution, especially compared to those that focus on the flagship values ​​of technology. The patience and conviction of investors were therefore severely tested. Some have therefore questioned whether this type of investment, in addition to its sustainability benefits, is able to deliver on its promises in terms of returns.

Although consumers today seem more concerned with their purchasing power than the planet, the issue of global warming and environmental protection is not going away. The extreme events of recent months remind us that action is urgently needed, and without an effective response, these difficulties will only get worse.

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Elliot Frost

"Pop culture maven. Analyst. Writer. Wannabe food evangelist. Organizer. Friendly internet lover. Incurable troublemaker. Entrepreneur."