As the cricket season has reached its peak, the demand for Team India jerseys and World Cup products has increased significantly, especially in the run-up to the finals. Cinemas and restaurants are also gearing up to take advantage of the cricket season as India play the final on Sunday.
With stadiums turning into a sea of blue, the official India home jersey seems to have been a real hit with fans. “When cricket fever gripped the fans, the demand for sports jerseys on Amazon Fashion increased. In the last 4 weeks, we have seen a 5x year-over-year jump. Notably, the official adidas ODI fan jersey has emerged as the no. 1 Best Seller for Amazon Fashion. Since India made it to the finals, we have seen a staggering 10x jump in the last 2-3 days,” said an Amazon India spokesperson.
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Building on the high demand for the official fan kits, Team India’s official kit sponsor adidas also announced the launch of 2,023 pairs of limited edition World Cup boots for men and women on Saturday.
Yannick Colaco, co-founder of FanCode, said: “Not only official jerseys, there is also a high demand for other products. We sell a wide range of office goods, including pens, notebooks, mugs, key rings, jackets, t-shirts and polo shirts. Fans also wanted to customize these products, especially the jerseys.” FC Shop is the official retail partner of the ICC for the World Cup.
Colaco said FanCode works closely with the ICC and other partners to ensure official merchandise is readily available to fans at affordable prices. “In Delhi and Mumbai, for example, fans were able to get official merchandise within 24 hours. Our collaboration with Swiggy has made it possible to deliver products within minutes in various cities through Instamart. We have also partnered with the Social restaurant chain to provide access to official merchandise at their outlets,” he added.
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Meanwhile, cinemas and restaurants are preparing for Super Sunday. PVR INOX would telecast the ICC Men’s Cricket World Cup final live in 150 cinemas across 60 cities. “We have received the most advance bookings from Gujarat and Maharashtra. Considering the overwhelming response, we are allocating multiple screens dedicated to the match in the same cinema on 2 to 3 screens to accommodate a larger number of cricket enthusiasts,” said Sanjeev Kumar Bijli, CEO, PVR INOX Ltd.
Miraj Cinemas will screen Sunday’s match in 30 multiplexes in 23 cities. Amit Sharma, MD, Miraj Cinemas said the response has been “tremendous” with 70-80 per cent tickets already sold out.
Restaurants are also expecting an increase in orders. Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Pvt. Ltd, “During the match screenings in the last two months, we have received tremendous response due to the co-viewing aspect of most sports, including cricket, and we expect the same this Sunday. On the business side, we have seen a 20-30% increase in order volume during the ongoing event.”
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