The stores will open in 2025: first in the United States, then in strategic cities. The company's goal is to create new forms of entertainment for fans.
we talk about ” “. Netflix is no longer just a platform, its long-term strategy is to create “ » which are formed in the real world. That's why the streaming giant decided to open a “ “. These aren't just stores where you can buy gadgets and T-shirts from TV series, they will be like shopping malls where you can buy ” » and events. “We've noticed how much fans love to immerse themselves in the world of our movies and TV shows, and we've been thinking a lot about how to take that to the next level.”
The strategy is old; For years, entertainment companies have invested in theme parks, toys, carnival costumes to dress up as their favorite characters. This is ” » this not only increases revenue, but, just as importantly, fires the imagination of fans. Netflix House is unlikely to be a source of profit for the company, and “ “.
Netflix House: when and where they will open
The first Netflix stores are set to open . Physical locations will be opened in the United States, followed by other strategic cities on the platform. The idea behind Netflix House is “ “, responsible for the company's consumer goods, was hired in 2020. Already in 2021, Simon had opened an online store Netflix.shop, where products created by the platform and the most successful series and films could be purchased. But Netflix doesn't just want to sell gadgets, in fact, Netflix House aims to become a ” » that replicate the Disney and NBC Universal experience.
Platform pop-up stores
In fact, Netflix is experimenting with its “ ”, temporary blinds for fans. The platform was launched in 40 20 different cities. Between them, ” “, a traveling event inspired by the Bridgerton series featuring actors, live music and dancing, also featured Stranger Things-themed blinds in Las Vegas.
in 2023 at the beginning “was inaugurated in Los Angeles serving dishes” “. Netflix House will resume pop-up shops, but they will be permanent. So you can have themed dinners, buy clothes or participate in events inspired by the platform's TV series and movies.
Cooperation with global brands
Netflix has been working hard for some time to avoid getting stuck in the “ “. She wants to be more than that. And Netflix Houses proves it. The company has already strengthened cooperation with global brands. ” Athletic brewing » has released its non-alcoholic beer in the theme of “The Witcher”. Lacoste » posted a line inspired by Stranger Things (Netflix has 75 brand partnerships to promote the third season). All products that can be found on the shopping site will likely end up on the shelves of the platform's new themed stores.
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